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OOPS!  Marketing Mishaps  GAA 2010 October 2, 2010 Virginia Love & Kara Rice
Sometimes, mistakes are obvious…
Soon Fat Chinese Take Away
Me Buy Gold
Green Pastures Commons
Crapi Apartments
Sometimes, you’re able to perfectly communicate your message simply…
No Unattended Kids
In Case There Was Any Confusion
Maybe product placement is the issue?
Cheap Airport Parking
Airport Security Bin
Luggage Tag
KFC Double Down
The Iceberg Effect: 10% what you see 90% what you don’t
Failure falls into two categories:
Bad Ideas ,[object Object]
  Marketing with benefits and brand trumps marketing with data points
  Not considering your audience
  K.I.S.S,[object Object]
  No testing
  No tracking device,[object Object]
Take Responsibility For What’s Out There ,[object Object]
  Photos…just plain ugly
  Social Media Posts,[object Object],[object Object]
Review Sites
Apartment Ratings, Yelp.com ,[object Object]
  Apologize
  Move On,[object Object]
Apartment Ratings, Yelp.com BETTER! When I first considered Presidential Towers and I came in and spoke to a representative and got a tour, I absolutely fell in love with it. However, by accident, while I was online at home, I came upon reviews for Presidential Towers and was surprised by all the negative remarks. I read almost all the reviews, complaining, bad management, raised prices for things that were once free, etc.
Apartment Ratings, Yelp.com BETTER! (continued)  At the time, I had a friend who was living in PT and I asked him how he felt about living here and when he heard of the negative reviews, he was just as shocked as I was. He said his apartment was absolutely spotless when he moved in, maintenance seemed on task, and the staff was friendly. Knowing him personally, I decided to take his word for it over the reviews online despite my skepticism and I am very happy that I did.The fact of the matter is, people don't usually to go out of their way to write reviews unless they have something negative to say. There are tons of other people here who seem to enjoy PT, but where are their reviews?
Craigslist: The Bad, The Terrible, The Why Even Bother
What’s in Your Title?  Long Tail Searches! GOOD: ,[object Object]
One Bedroom w/ Flex Space, FREE WIFI, $749! It’s an Office, Guest Room…YOU DECIDE
2 Bedroom with Washer/Dryer in the heart of Buckhead for $999 per month. No Deposit!
Short Term Rental in Downtown Chicago, $1795 per month.  Free Parking!,[object Object]
Apartment with bedrooms for rent
Pool, Fitness Center, etc
Oh Yeah, This Apartment Has All the right Stuff,[object Object]
  Use bullets
  Include floor plan
  Photos of targeted apartments
  TRACK RESULTS,[object Object]
Good SEO Strategy ,[object Object]
Low Bounce Rate
Competitive Key Words
Internet Mapping
Google Maps
Bing Locator
Yahoo Local Listing
Optimize Domain Selection
Mega-Tags
Titles
Mobile Site
Blog
Updated Content
Flash,[object Object]
AFTER: Meridian apartments in Hot Coffee, MS offers spacious studios, 1 and 2 bedroom apartments for rent with washers and dryers in all homes, gas ranges, microwaves, central heating and air, and private patios or balconies. Our pet friendly community is gated for privacy and features 2 swimming  pools, 3 spas, private yards, a fitness center and play areas. Garages with remotes are available starting at only $55.00 per month. Our and professionally managed apartment community is just minutes from the 285 freeway, Downtown Atlanta and Emory University.
Lazy Marketing Mistakes
Nothing Happens Until a Sale is Made ,[object Object]
  Being a one-day wonder
  Delegate then gone
  Not consulting the sales force,[object Object]
Tracking Results ,[object Object]
  Unique phone

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Gaa 2010 marketing mishaps

Editor's Notes

  1. Why take diet pills when you can enjoy Ayds? Clairol Mist Stick…in German, mist is slang for manure. No one had much use for a Manure Stick.Come Alive with the Pepsi Generation translated in Chinese to Pepsi Brings Your Ancestors Back from the GraveMiami t-shirt group printed shirts for the Pope’s visit that were supposed to say “I saw the Pope”, but they screwed up, and instead said “I saw the potato”It takes a strong man to make a tender chicken…in Spanish: It takes an aroused man to make a chicken affectionateKFC’s Finger Lickin’ Good translated into Chinese came out as “Eat Your Fingers Off”And, the Wisconsin Tourism Federation had to have a name-change…